Not to repeat the obvious, but we are in a financial climate not seen for at least 30 years. It is more important than ever to think about how we can assist our clients in moving their projects forward with ideas that go beyond the normal models. One area we will be expanding is the use of "build and lease back" which is very useful when our client does not have the capital budget to finance the project, but would nevertheless like to proceed. This approach has been useful in the past to gain market share during down markets and is especially useful by institutions who would like to progress their medical or research capability, but find a down market stopping them from doing so.

Because financing is hard to get for everyone, we will be expanding our investor base to help finance the projects of our clients. Business activity does not stop because of a financial crisis, but it does slow down with fewer players in the mix. Those that survive are those who don't stop because of fear. Business is change and to keep moving you have to find new ways to move yourself forward and that is where we can help. If you have an idea that will move you forward, bring that idea to us and we will explore it together.

"Differentiate or Die" by Jack Trout is a book appropriate for the season. My personal feeling is that the best way out is to increase research and to reexamine your business model and assumptions on a quarterly basis. Why are old buildings torn down and new ones put up, because the new one is more efficient. Look for holes in your delivery system and fill them. Capture every customer you can and do everything possible not to lose a customer. They are cheaper to keep than to find. These are old ideas that still work for today.